Published: June 9, 2010
Filed at 10:17 a.m. ET
"LONDON (Reuters) - BP Plc has bought terms such as "oil spill" from search engine providers including Google Inc to help direct Internet users to its website as it attempts to control the worst oil spill in U.S. history.
A spokesman said BP would pay fees so its own website would rank higher or even top in the list of results when Internet users search on terms such as "oil spill," "volunteer" and "claims."
BP did not say how much it was paying for the service but President Barack Obama has criticized the company for spending $50 million on TV advertising to bolster its image during the crisis." More>>>>
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